Businessworld (continued)

Design Brilliance Awards
India's number one business magazine, Businessworld, and India's premier design institute the National Institute of Design (NID), Ahmedabad, joined hands to institute the annual Businessworld - NID Design Excellence Awards in 2003. This year, we will be holding the fifth edition of these awards.

The awards are meant to recognise, encourage and promote excellence in consumer product design – a key aspect which makes the product more desirable to the end consumer, boosts sales and plays a vital role in fuelling the growth of the Indian economy. These awards bring together the design community and uphold the cause of design thereby creating a national consciousness for the quality of work being done in India.

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