Businessworld

Businessworld Marketing Whitebook 2009-2010
Over the period of five years, Businessworld Marketing Whitebook has become an indispensable guide for all marketing, advertising, and research professionals. By putting India’s most comprehensive collection of marketing information in easy-to-read format, the Businessworld Marketing Whitebook has empowered marketers’ to make decisions that combine their practical experience with the latest research.

The 5th edition of the Businessworld Marketing Whitebook 2009-2010 packs in the latest marketing research from several of India’s leading companies and research organisations, including CII, Ernst & Young, FICCI, KPMG, Max New York Life Insurance Ltd, McKinsey & Company, NCAER, and PricewaterhouseCoopers. Special focus has been given to two new sunrise industries – insurance and retail – and what consumers perceive and desire of them.

 

1 2 3 4 5 6 7