Friends 91.9 FM, the FM channel is the ABP Group’s newest venture. Positioned as ‘the friend you always had’, the station focuses on the spirit of music its listeners grew up with. Most striking about Friends 91.9 FM is its unique selection of songs and programmes that captures the mood preferences and listening habits of the avid radio consumer in Calcutta.

Friends 91.9 FM has delved deep into listener preferences and listening habits, commissioning extensive research to arrive at its content strategy and music selection. The station’s songs are pre-tested for their popularity quotient.

Once tuned in, listeners encounter a host of vivacious, mature, ‘friends’ who they immediately identify with. The programming includes morning and evening primetime shows as well as late morning, afternoon and late evening shows. These are hosted by an attractive mix of popular Calcutta jockeys and new talent.

Weekends feature shows that revolve around various genres of Indian music as well as relevant social issues. These shows are hosted by celebrities such as actor Soumitra Chattopadhyay and singers Nachiketa, Srikanto Acharya, Anjan Dutta, Rupam Islam and Lopamudra Mitra.

ABP’s presence in this space ensures — through print, television and now, radio, besides its new internet initiatives, a complete bouquet of media solutions to advertisers looking at eastern India.

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